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Annet McCroskey is the CEO, talent manager and producer at Artistic Endeavors.

She won a Heller Award for Manager of the Year in 2013 and served as the first female President of the Talent Manager Association from 2013-2015. The 70 year-old organization stands for ethical standards in talent management. She is currently an Honorary Member after serving over 15 years on the TMA Board of Directors.

Annet proudly serves on the Advisory Board of SAG's The Entertainment Fund's  Looking Ahead Program for young performers and Children In Film.   She is also a Certified Life Coach (QSCA) and studied film and acting at The Lee Strasberg Institute in Hollywood.

Annet co-produced the feature film Locating Silver Lake (Amazon, Hulu) starring Josh Peck, Finn Wittrock, Audrey Peebles and Zelda Williams, a micro pilot for the Disney Channel,  as well as a short film for the Disability Film Challenge.  
She currently has several films with clients in development.

Her clients have won several Emmys, have presented at the NAACP Image Awards and have been series regulars on Netflix, Apple, Hulu, Amazon, Disney, Nickelodeon, Disney+,  ABC,  Fox, CW and many other networks as well as having starring roles in major Oscar winning studio films.

Annet is a member of The Sundance Institute, Emmy voting Member of the Academy of Television Arts and Sciences, HRTS, Film Independent and Women In Film LA and NY.

She loves making artists' dreams come true and making sure diverse and authentic voices are represented in all media and storytelling.

Annet is an outspoken advocate for human rights, especially indigenous, LGBTQ+, children's and women's rights and protecting our environment.  As a company we encourage our clients to genuinely give back to their communities and pay it forward to the next generation.